Director of Social Media

All Brainjolt Properties

Brainjolt is a fast-growing, completely revenue-funded new media company based out of Los Angeles that blends “engagement agency” with “viral network” to bring smile-inducing content to huge, happy audiences across the internet.

We are a small team of scrappy yet professional, hard-working learners. And we’re looking for more like-minded, entrepreneurial talent. Also, our benefits aren't half bad.

Who We’re Looking For

We’re looking for a Director of Social Media with substantial experience in…social media. But also — viral content creation, project management, and building teams. The Social Media Manager will have the unique opportunity to plan, build, and manage the Brainjolt social department, overseeing engagement and communication across multiple sites and accounts. In addition, a constant responsibility will be to dream up and create new social accounts that will build Brainjolt’s audience and brand.

The ideal candidate will be a proven social media professional who lives for finding out what’s next but is also a master of the current, established social media channels. They will be a unique combination of people person and numbers obsessed who is eager to put their skills to work executing remarkable audience growth strategies across Brainjolt’s brands.

Responsibilities

  • Love social media. Don’t just be the team’s social media expert (which obviously you must be)…be the social media evangelist, too.
  • Take a lead role in creating exciting social media strategies. Define audacious audience growth goals and create a roadmap to reach those goals.
  • Grow and manage Brainjolt’s social media team.
  • Create and post measurably awesome content across Brainjolt’s social media accounts, maintaining and strategically improving the “voice” of Brainjolt brands in the process.
  • Work with Audience Development to drive organic traffic to Brainjolt properties through our social media accounts.
  • Work with Audience Development to create and maintain strategic partnerships with publishers, influencers, and other social media accounts.
  • Understand best practices. Use them. But never turn up your nose at clever tricks as you strategize new ways to grow social media followings and increase engagement.
  • Speaking of clever tricks… You got ’em.
  • Stay absolutely up-to-date on Facebook (and other) algorithm updates and emerging trends in order to optimize for subject matter, frequency, and timing of posts.
  • Understand our competitors and how they’re using social media. Imitate as necessary. Innovate beyond them.
  • Train team members (both direct reports and others) who are using social media for Brainjolt. Make sure they’re on top of any changes in algorithms and general trends.
  • Bring Brainjolt to life on all relevant, non-Facebook social media platforms.
  • Own all social analytics. Analyze audience behavior on Brainjolt’s sites and social platforms in order to see and share trends and then make informed recommendations for improving headlines, copy, images, and more.
  • Provide audience insight to editorial teams to guide content creation.
  • Make data-driven recommendations for Brainjolt as a whole based on the engagement patterns of social audiences.
  • Perform regular audits of Brainjolt’s entire social media presence to ensure we are using every account as strategically as possible.
  • Create engaging reports to track progress and present data.
  • Create new social media brands and verticals that can push Brainjolt forward in exciting, remarkable ways.

Qualifications

  • At least 3-5 years experience in social media strategy and execution.
  • Bachelor’s degree preferred, ideally in a quantitative field.
  • Excellent writing, proofreading skills, and editorial sensibilities. Ability to align with and adapt to Brainjolt’s various voices.
  • Experience with — even obsession with — A/B testing.
  • Strong analytical skills. Able to analyze raw data, draw conclusions, and develop actionable recommendations.
  • Proven ability to work happily and effectively with all sorts of people.
  • Active personal user of all major social media.
  • Active personal user of new, up-and-coming social media.
  • Exceedingly competent in Google Analytics.
  • Exceedingly competent in Excel / Google Sheets.
  • Working knowledge of HTML and CSS.
  • Working knowledge of Photoshop.
  • Excellent written, oral communication, project management, and presentation skills.
  • A problem solver who is eager to bring big ideas to big problems and see what happens.
  • Funny.
  • Sideways thinker.
  • No drama.

WHY BRAINJOLT?

We are fast-paced and entrepreneurial work environment that empowers (and then expects) our people to work hard, often independently, and to drive results that directly impact the business. To continue to do this, we need people on the team who are up to the task. People who live our core values naturally and not just to keep their job.

These core values are the real answer to the question Why Brainjolt? And they can be summed up in one word: BECAUSE.

We value…

  • Brilliance — Your life is optimized for inspiration. You have brainjolts every day.
  • Expertise — You own your area and excel in your field.
  • Curiosity — You are always learning.
  • Analysis — You are devoted to the numbers. You test everything.
  • Urgency — You are driven. You have hustle. You are biased toward action.
  • Scrappiness — You are strategic to the point of sly. You are occasionally cunning.
  • Enthusiasm — You love your work. You love these values. You are inspiring and inspirable.

BENEFITS

Since early on, our tagline at 22 Words has been Fight boredom, spread happiness. We strive to do this not just for our audience there, but for our team, too. So in addition to offering basic benefits, here are some additional ways we support our team’s continued personal success and happiness.

  • Unlimited PTO
  • Home internet & mobile phone assistance
  • Gym membership assistance
  • 2 tickets to a concert of your choice per year
  • Spotify, Netflix, and Audible subscriptions.
  • Monthly Personal and business-related book budgets
  • Coffee and beer
  • And more…